Skip to content
Free valuation

M&A advisory for eCommerce brands

Sell your eCommerce brand at the right price.

Valuation, preparation and sale to qualified buyers. Every deal followed personally by Max Schipilliti.

Request your valuation →See how it works
Free valuation · answer in 24 hours
A laptop showing a growth chart on a desk with shipping parcels, in an office at night
  • Free valuation, answer in 24 hours
  • Zero upfront costs
  • Commission only at closing
  • NDA before your brand name is shared
VerifiedFlippa Broker

We're Verified Flippa Brokers. Your brand can be presented on Flippa, the international marketplace for buying and selling online businesses, and to our direct network of qualified buyers.

Operators, not only advisors

Max Schipilliti has been building eCommerce brands since 2019, and has bought and sold stores himself. We read your numbers the way a buyer will.

Confidential by default

Your brand name stays private until a buyer signs an NDA. Until then, your numbers circulate only in anonymous form.

How it works

From valuation to closing.

Four steps, with one person following your deal from the first call to the signature.

  1. Free valuation, answer in 24 hours

    We look at 12–24 months of numbers: cash collected, costs, ads, returns. You get a realistic value range and a list of what to fix before going to market.

  2. Preparation of numbers and accounts

    A clean monthly P&L, accounts and suppliers that can be transferred, processes written down. This is where price is won, and the step most founders skip.

  3. Confidential search for qualified buyers

    We approach selected buyers, on Flippa and in our direct network. Your brand name is only shared with those who have signed an NDA and are genuinely interested.

  4. Negotiation, due diligence, closing

    We handle the offers, the buyer's checks and the terms: payment schedule, handover, non-compete. You sign when the deal is right.

The full process, step by step →

A signed contract and a pen passed across a table

What lowers your price

Your price is set before the negotiation even starts.

Buyers check the numbers, then they check you. These are the five places offers drop.

  • Price cut 01

    You show your Shopify revenue.

    Buyers look at cash collected. Refunds, chargebacks, failed deliveries and returns open a gap. If you don't explain it, they will. Downward.

  • Price cut 02

    Your profit is a gut feeling.

    Personal expenses on the business account. Shipping you never charged back. Ads on three different cards. Without a clean monthly P&L, every doubt becomes a discount.

  • Price cut 03

    Everything runs through your phone.

    Suppliers text you. The ad account sits on your personal profile. You make the creatives. A buyer asks what's left when you leave. If it's little, they pay little.

  • Price cut 04

    One channel. One product.

    If most sales come from Meta ads on a single product, the buyer is buying risk. A second channel or repeat customers change the conversation.

  • Price cut 05

    You decide to sell when you're already tired.

    If sales have been sliding for months, the data shows it. A business that grows or holds sells well. One you're letting go of doesn't.

Find out where your store loses value →

Who buys

The right buyer is selected, not found.

Not “someone on the internet”. Three profiles, each looking for something different. Pitch to the wrong one and the deal stalls.

  • Buyer 01

    Funds and aggregators

    They buy several brands and run them together. They want clean numbers, written processes and a business that runs without the founder. The strictest in due diligence.

  • Buyer 02

    eCommerce operators

    They already have stores and a team. They buy the brand, the product and the customers, then plug in their own machine. They look at margins and untapped upside.

  • Buyer 03

    Companies in your industry

    Manufacturers or distributors who want a working direct-to-consumer channel. If your brand fits what they already do, they can pay more.

Looking to buy a brand? Register your interest →

How we get paid

You only pay us when you sell.

  • Free valuation

    An answer within 24 hours, on your real numbers. No commitment to sell.

  • Zero upfront costs

    Nothing to pay before the sale. We only win when you do.

  • Commission only at closing

    The percentage depends on the size of the deal, and you get it in writing before signing anything.

Warehouse shelves stacked with parcels
Answer in 24 hours

What is your store worth today?

We analyse your numbers and show you what weighs on your valuation. Free and confidential.

  • Free valuation, no commitment to sell
  • Zero upfront costs
  • Commission only at closing
Request your valuation →

FAQ

Questions founders ask us first.

Is the valuation really free?

Yes. You fill in a short form, we look at your numbers and you get an answer within 24 hours. There is no fee and no commitment to sell: many founders ask for a valuation just to know where they stand.

How much does WiseExit cost?

Zero upfront costs. We earn a commission only when you close. The percentage depends on the size of the deal, and you get it in writing before signing anything.

How do you value an eCommerce store?

Two numbers decide it: the profit the business makes in a year, cleaned of personal and one-off items, and a multiple. The multiple measures how reliable that profit is. It rises with 12–24 months of stable profit, more than one channel, little dependence on you and customers who come back. It falls when profit comes from one recent spike.

Will my suppliers, team or competitors find out?

Your brand name stays private until a buyer signs an NDA. Until then, your numbers circulate only in anonymous form. Name and accounts are never shared at the presentation stage.

How long does it take to sell?

It depends on the store, how ready the numbers are and the buyers in the market, so we don't promise a date. Plan for months rather than weeks: due diligence alone usually takes a while, and a store that keeps performing during the sale keeps its price.

I'm not ready to sell. Should I still ask?

A valuation doesn't commit you to anything. It tells you what you've built is worth today, and what to fix if you decide to sell later. The best time to sell is when you don't need to.

All questions and answers →